Typehaus — Branding & Microsite for Typeface Foundry

Overview:
Typehaus is a boutique type foundry that needed a bold, expressive microsite to showcase its new variable fonts. I was responsible for the full creative direction — from branding to site design and development.

My Role:

• Visual Designer

• Brand Strategist

• Framer Developer

Challenges:

• Needed to create a design that let the type speak for itself

• Performance was a concern due to large font files and media

• Wanted a minimalist but playful interaction style

Process:

• Developed a grid-based layout that emphasized white space and rhythm

• Used Framer to build fluid, scroll-based animations tied to typographic changes

• Designed a dark/light toggle that altered font behavior for accessibility

• Collaborated with type designers to showcase full character sets in interactive demos

Outcome:

• 20% increase in font downloads in the first month

• Featured in 3 typography blogs and design newsletters

• Became a key piece in the studio’s branding toolkit

Tools Used:
Framer, Adobe Illustrator, FontLab, Figma, Notion