Echo Sound — Interactive Landing for Music Tech Startup

Overview:
Echo Sound is a music discovery platform that leverages AI to create personalized playlists. I was hired to design and develop an immersive landing page to showcase their product and drive early sign-ups before launch.

My Role:

• UX/UI Designer

• Frontend Developer (Framer & custom code)

• Animation & Motion Design

Challenges:

• The brand was pre-launch with no visual identity

• Needed to communicate complex AI tech in a user-friendly way

• Page had to be lightweight but visually engaging

Process:

• Designed wireframes and low-fi flows based on user personas

• Created a sleek dark-mode aesthetic inspired by audio visualizers

• Implemented scroll-triggered animations using Framer Motion

• A/B tested two hero sections to improve conversion

Outcome:

• 15k+ visitors in the first 2 weeks post-launch

• 9.3% sign-up conversion rate

• Received “Site of the Day” on a design award platform

Tools Used:
Framer, After Effects, GSAP, Figma, Webflow (for CMS)